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A Complete Guide To Target Audience Analysis For Content Marketers

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Posted 3rd October 2017 at 01:11 AM by johndefoe

Target audience analysis is an integral part of any marketing strategy. The only way to know what you should talk about in any marketing campaign is to know who you are talking to and what they want to know.

While you can find decent guides on specific parts of this process, we didn’t find any that describe it from start to finish.

So we decided to create one. With a focus on content marketing.

The article tries to answer following questions:
  • What is target audience analysis and why do you need it?
  • How do you define and classify your core audience?
  • What are the best ways to identify their pain points?
  • Are there any resources and tools out there that can make this process more streamlined?

The article goes quite in-depth (around 5k words) so get ready to allocate a decent time if you are interested.
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