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How To Make Your Email Newsletter Your Best Marketing Tool

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Posted 9th March 2017 at 03:59 AM by johnny west

Newsletters easily made the transition from snail mail to email, but now they are so old-school marketers don't realize how well the good ones work! Some people believe its too time consuming to write, that it just ends up in spam folders, and no one reads it. And for some, this may be true. However, here are some reasons to keep your email newsletter going:

[B]It's Affordable[/B]
There are many popular email marketing services (MailChimp, iContact, Constant Contact) which require a modest monthly fee based on number of subscribers. If just a few subscribers decide to purchase the product, you can be sure to receive a return on your investment.

I recommend sending an email newsletter no more than once per month. This is just enough to keep you engaged and in touch with your audience, but not too much too be labeled a pest.

Email newsletters allow you to share personal stories, which resonate with readers. People naturally feel connected to you if you share your accomplishments, as well as your trials and tribulations. When you connect, it makes you more relatable, which translates into sales.

Instead of inundating your readers with a lot of advertisements in the newsletter, send special announcement emails when you have a class, seminar, or promotion coming up. It is recommended that this be done apart from the monthly newsletter so that you can cover more important topics in the newsletter itself and continue to keep your readers reading!

An email newsletter is the perfect place to post articles, podcasts, TV appearances, etc. By doing this, I direct my readers to my YouTube channel and other platforms to further increase my online presence.

Once you've sent your email newsletter, you can also post it so social media platforms like Facebook, Twitter, and LinkedIn. This allows you to get your message in front of even more potential customers.

[B]Out of Sight is Out of Mind[/B]
If your clients, and potential clients, don't hear from you and don't see you they will forget about you and align with one of your competitors. Your email newsletter keeps your name, your face, and your tips in front of your subscribers.

In summary, the key to email marketing is all about building and maintain relationships. Treat your readers as you would your friends and family members keep in touch!

I look forward to reading your comments, questions, and suggestions.

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