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Are You A Sponsor Or A Recruiter?

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Posted 26th November 2008 at 06:52 AM by johnnyjoy

[FONT=Arial]Most people get involved in the network marketing industry with the [B]goal of creating “walk-away” residual income[/B]. The idea is to build a business that continues to generate income long after you stop working. And wouldn’t it be nice to be able to leave a profitable, absentee ownership business to your children?[/FONT]
[FONT=Arial]The issue is, you cannot create this type of business and legacy by recruiting new members. [B]You have to sponsor them![/B][/FONT]
[FONT=Arial]What’s the difference, you ask? There are many [B]fundamental differences[/B] between sponsors and recruiters. Let’s take a quick peek at the most important differences in vital areas of the business.[/FONT]
[B][COLOR=#0000ff][FONT=Symbol]Þ[/FONT] Quantity vs. Quality [FONT=Symbol]Ü[/FONT][/COLOR][/B]

[B][I]Sponsors focus on quality.[/I] Wouldn't you prefer to sponsor a manageable number of high quality members with leadership potential? Sponsors are genuinely interested in the success of their team members and provide hands on training and support.[/B]

[I][B][FONT=Arial]Recruiters[/FONT][/B][/I][FONT=Arial][I][B] “sign up” as many new members as possible[/B][/I] without regard for their development. Recruiters hope that a few will stick and turn out to be the superstars that will help build their business. They sign people up and then move on to sign up the next one. [/FONT]
[B][COLOR=#0000ff][FONT=Symbol]Þ[/FONT] Team Building [FONT=Symbol]Ü[/FONT][/COLOR][/B]

[B][I]Sponsors focus on developing leaders.[/I] They take the time and energy to work with their new members, teaching them to become excellent sponsors. This leads to ‘layers of leadership’ and fosters strong roots and a solid foundation to build a dynamic, profitable organization. [/B]

[I][B][FONT=Arial]Recruiters[/FONT][/B][/I][FONT=Arial][B][I] build only on a single level[/I] [/B]- their first level. They sign up as many distributors as possible without regard for the demands of training and support. Most of their members quit. Those who stay emulate the ‘sign ‘em up and move on’ attitude of their sponsor. [/FONT]
[B][COLOR=#0000ff][FONT=Symbol]Þ[/FONT] Developing Relationships [FONT=Symbol]Ü[/FONT][/COLOR][/B]

[B][I]Sponsors treat their members as they would a husband or wife[/I]; they say “I do” and work at the relationship. They stick with their team through ups & downs and thick & thin. They foster ‘long-term’ relationships. They understand that focusing on the success of each individual team member is a sure fire formula for building a strong, durable and profitable team.[/B]

[I][B][FONT=Arial]Recruiters[/FONT][/B][/I][FONT=Arial][I] [B]have more of a ‘love’ em and leave ‘em’ attitude.[/B][/I] They are more interested in a ‘one night stand’ than a long-term commitment.[/FONT]
[B][COLOR=#0000ff][FONT=Symbol]Þ[/FONT] Continuity [FONT=Symbol] Ü[/FONT][/COLOR][/B]

[B][I]Sponsoring is a continuing process; [/I] it's a lifelong journey that the sponsor and member make together. A sponsor makes an ongoing investment in each person they sponsor. A sponsor becomes a mentor and friend to their members. They take the time necessary to develop leadership qualities in their members.[/B]

[B][I][FONT=Arial]Recruiting is a one-time process [/FONT][/I][/B] [FONT=Arial]that ends when they sign someone up. Recruiters are much like door-to-door salespeople who make the sale and then move on to the next house. They don’t invest in developing leaders; they hope that sponsoring en mass will result in uncovering a few superstars.[/FONT]
[FONT=Arial][B]Become a sponsor, become a leader ... and leaders will follow you.[/B] As long as you are involved with a solid company, with in-demand products, and a fair compensation plan you will succeed, as long as you adopt a long-term sponsor's attitude about your business.[/FONT]
[FONT=Arial]Mentoring for free
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