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4 Simple Ways to Make Effortless Plugin Sales
Posted 4th February 2014 at 08:07 PM by JohnZ
4 Simple Ways to Make Effortless Plugin Sales
Truth is there are many easy ways to sell a plugin! And all appeal to different people and will give you different results depending on what you want to accomplish. But I don’t know if there’s really a wrong way. That's yet another great thing about plugins...the many options you have that you can easily experiment with to see what you like best and gives you the best results. And with no extra effort on your part!
So with that in mind here’s some great ones for you to choose from that will undoubtedly grab you sales!
Single License Sell
This is the most basic approach where you sell one license for everything. Many people when buying plugins want to know what kind of licensing they will get i.e. how many sites they can install it on, if they can install it on their clients sites etc. They want to know how they can use it without breaking any rules so by offering just one decent flat rate to let them install it wherever they want can be very appealing. Everybody is getting the same thing for the same price. Never a bad way to go!
Licensing Options
This is a popular method that I’m sure you’ve seen around. It’s where different licensing options will be offered on the sales page for different prices. For example, you may offer 3 different options: a single site install license for installing on one personal site only; a multi-site install license where it can be installed on all of the sites owned by the buyer; and last a developers license where the buyer can install it on all their site, be able to flip their sites with the plugin installed and also install it on any of their client sites as well. A great way to make sales in different price ranges at the same time!
PLR Licensing
Maybe you have a plugin that isn’t quite getting the attention or affiliate love you were hoping for or maybe it’s run it’s course and sales are trickling off after your initial launch. Theres still a way to revive it and bring in even more sales like offering the plugin but with a PLR license as well. There are a ton of people that just love PLR for many different reasons so by making it PLR you are now appealing to a whole new audience. Not only will you get a whole new set of buyers but affiliates too! Awesome!!
Free With Pro Upsell
Here’s a cool option that you see people doing everywhere. Of course you see it going on in the Warrior Forum WSO area, or maybe even the War Room, but you’ll also see it in other places like Wordpress.org the main repository for free plugins, themes and everything Wordpress. If you pay attention you’ll see that with many of the free plugins you download from there, the developers give an option within the plugin to upgrade to the pro version or to purchase add-ons to give you additional functionality you may want. It’s all just marketing and it works! You’ll even sometimes see an embedded optin form within the plugins themselves so the developer is getting a ton of free traffic at Wordpress.org, branding himself, building a list and making sales at the same time! Now that’s what I’m talking about!!
And there you have it. 4 simple but great ways to choose from that will definitely get you sales and give you flexibility in your marketing!
If you liked the post checkout my blog The John Zapata Blog where I’m always talking about Wordpress, plugins and making money online!
Talk soon,
John
The John Zapata Blog
Truth is there are many easy ways to sell a plugin! And all appeal to different people and will give you different results depending on what you want to accomplish. But I don’t know if there’s really a wrong way. That's yet another great thing about plugins...the many options you have that you can easily experiment with to see what you like best and gives you the best results. And with no extra effort on your part!
So with that in mind here’s some great ones for you to choose from that will undoubtedly grab you sales!
Single License Sell
This is the most basic approach where you sell one license for everything. Many people when buying plugins want to know what kind of licensing they will get i.e. how many sites they can install it on, if they can install it on their clients sites etc. They want to know how they can use it without breaking any rules so by offering just one decent flat rate to let them install it wherever they want can be very appealing. Everybody is getting the same thing for the same price. Never a bad way to go!
Licensing Options
This is a popular method that I’m sure you’ve seen around. It’s where different licensing options will be offered on the sales page for different prices. For example, you may offer 3 different options: a single site install license for installing on one personal site only; a multi-site install license where it can be installed on all of the sites owned by the buyer; and last a developers license where the buyer can install it on all their site, be able to flip their sites with the plugin installed and also install it on any of their client sites as well. A great way to make sales in different price ranges at the same time!
PLR Licensing
Maybe you have a plugin that isn’t quite getting the attention or affiliate love you were hoping for or maybe it’s run it’s course and sales are trickling off after your initial launch. Theres still a way to revive it and bring in even more sales like offering the plugin but with a PLR license as well. There are a ton of people that just love PLR for many different reasons so by making it PLR you are now appealing to a whole new audience. Not only will you get a whole new set of buyers but affiliates too! Awesome!!
Free With Pro Upsell
Here’s a cool option that you see people doing everywhere. Of course you see it going on in the Warrior Forum WSO area, or maybe even the War Room, but you’ll also see it in other places like Wordpress.org the main repository for free plugins, themes and everything Wordpress. If you pay attention you’ll see that with many of the free plugins you download from there, the developers give an option within the plugin to upgrade to the pro version or to purchase add-ons to give you additional functionality you may want. It’s all just marketing and it works! You’ll even sometimes see an embedded optin form within the plugins themselves so the developer is getting a ton of free traffic at Wordpress.org, branding himself, building a list and making sales at the same time! Now that’s what I’m talking about!!
And there you have it. 4 simple but great ways to choose from that will definitely get you sales and give you flexibility in your marketing!
If you liked the post checkout my blog The John Zapata Blog where I’m always talking about Wordpress, plugins and making money online!
Talk soon,
John
The John Zapata Blog
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