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5 Reasons Why Your Small Business Website Needs SEO

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Posted 6th September 2014 at 02:31 PM by JohnZ

5 Reasons Why Your Small Business Website Needs SEO

Most business owners have heard about SEO, but don't know how it works. Search engine optimization is an ongoing process that will place your site or blog high on the search engine result pages (SERPs). This translates into more visitors and leads. Depending on your budget, you can hire an expert or outsource the most time consuming SEO tasks.

Here are five reasons why your small business website needs SEO:

Target Local Internet Users

Search engine optimization can help you reach a local audience. Internet users are constantly searching for local stores, health facilities, jewelry shops, and service providers. If your website is well optimized, it will appear on the top of the search results for the targeted keywords.

Get Massive Traffic

Website traffic is vital to the success of your small business. The more traffic you have, the more sales you can make. The people who find your site online are potential clients. A successful SEO campaign can drive massive traffic to your website and help you reach new customers.

Explore New Markets

SEO opens a world of possibilities for small business owners. When done properly, it can help you find new markets and explore new ways to market your products. A SEO-friendly website makes it easier to promote your brand on social networks, press release sites, forums and other online platforms.

Save Money

Compared to the costs associated with TV or radio advertising, SEO is more affordable and provides good ROI. By optimizing your website for the search engines, you'll make huge savings and gain exposure. This is one of the most cost-effective ways to promote your small business and gain a competitive edge.

Build Credibility

Most customers believe that the first listings in Google are reputable companies. If your website shows up on the first page, you'll have more credibility. This is particularly important for new businesses and start-ups. SEO can help you rank higher than your competitors for local searches.

Be sure to checkout my blog for more great info.

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