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How to Develop a Cult Following Featuring Johnny Carson

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Posted 22nd June 2014 at 11:08 PM by Jonwebb

alot of time we as marketers forget that there are people on the other end of those computer screens. People more than anything are looking for a way out of the norm, they are looking for a way to escape even if only for a few moments.

if you can be that source of a way out than those people will "need" you. They will seek out your emails, videos, or podcasts and they will more importantly buy your products.

to Paraphrase Matt Furry " aim to inspire, entertain, and motivate"

to tie this all to Johnny Carlson, he embodied the vary traits I am talked about above. Rather it was his personal life, pop culture, or political he always tied it up with what he was trying to do - entertain.

I don't know how to embedded but ill post a link to a great Johnny Carlson documentary its long but you will get a strong sense of what it means to create a ' cult' following

here it is enjoy:
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