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Once upon a story, there was an online friend of mine named Nathan.

He used to run a blog over at NathanHangen.com, where, once upon the same story, I wrote a fantabulous (not to toot my own horn or anything) guest post.

On said blog, Nathan liked to talk a lot about “Empire” building.

He also liked to use testosterone filled words like “Sword” and “Sacrifice” and “Redemption”. (He’s such a dude.)

Nowadays, his blog is no longer up and running, but he kindly agreed to let me re-run that post here on #BGB.

Couldn’t let damn good content go to waste, now could we?

So let’s talk a little about empire building here on #BGB…

Girl style.

I think the whole concept of building a “digital empire” is a worthy goal. As an entrepreneur, why would you want to create anything less than an empire that you hold the reins to?

A virtual “machine” that not only makes you money, but impacts others in a positive way, brings enormous personal satisfaction, and can be molded into something you can pass down to your grandkids if you so choose?

And in the world we live in today, digital is just about the only way a single individual can build something so amazing and far-reaching, that can impact so many people, with nary more than a creative thought, coupled with a few inexpensive tools, readily available to the motivated.

STOP AND THINK ABOUT THAT A MINUTE

Literally the minute I hit publish on this post it is shot out into the mysterious cyberspace… available immediately to the eyes of anyone in the world who happens upon it. And a motivated person can make it happen over and over again with varying degrees of impact.

THAT’S A LOT OF POTENTIAL POWER ONE PERSON CAN WIELD

Keep a readin'...
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Eminem- I'm Not Afraid to Take a Stand and Why You Shouldn't Be Either!

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Posted 28th April 2011 at 11:25 AM by k0zm0zs0ul

I'm not afraid to take a stand… Everybody come take my hand… We'll walk this road together, through the storm…Whatever weather, cold or warm… Just let you know that, you're not alone…Holla if you feel that you've been down the same road.

When it comes to business and branding, and in my book just about everything in life, we should all take a page from Eminem’s notebook, and not be afraid to take a stand on the things that are important to us.

I’m a big believer in that old adage “if you stand for nothing, you’ll fall for anything” and feel that if you don’t know where you stand on something… you need to step up and work on figuring out.

It’s OK to not know right now… but it’s not OK to not know forever, just because it’s easier to do nothing and let others decide your position for you.

I mean seriously.

Why would you want to leave anything, especially something as important as your image and your brand in the hands of other people instead of yourself?

Why would you want to give other people that much power over how the world sees you, without attempting to make the world see you as you’d like to be seen? Without attempting to make the world see you as the amazing, unique being that you are, the good, the bad, and the ugly?

For me, I’ve always been the sort of gal to “beat to my own drum” if you will, and do my thing. I’m extremely independent, and have always tried to be as true to me as I can.

I'mma be what I set out to be, without a doubt undoubtedly…And all those who look down on me I'm tearing down your balcony…

Whether that always gained me popularity points or not, I did it anyway because it made me feel good. There’s no greater feeling in the world than the ability to be really be me, whether being me scores points with the rest of the world or not.

Put simply, how I feel about me is way more important to me than how you feel about me, or how anybody else feels about me for that matter. Approval isn’t necessary when you’re able to live your life and run your business in a way that feels natural and authentic.

So How Does All of this Apply to Branding?

Good question. I promise I have a point, so keep a readin’ @

Eminem-I'm Not Afraid...
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