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Using Videos in Your Marketing

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Posted 10th February 2017 at 05:38 AM by Kawabunga Kenya

There is no doubt that video promotion is the next big thing in the internet marketing world. In this game, Facebook seems to have emerged as the winner primarily because it offers many great ad targeting and advertising tools that you can use to take your business to the nest level. Most social media search engines prefer video, which accounts for at least 79% of all online traffic.
Surprisingly, people are yet to embrace video marketing. Only 1 out of 10 Facebook ads, for example, on most Facebook feeds are done with a video. This is despite Facebook videos having a higher organic reach compared to other types of content on its network.
Videos are likely to go viral because they are highly shareable. We are all aware of the famous Dollar Shave Club video that gained the company 500,000 customers within the first week only, in addition to attracting interest from Venture Capital firms.
When it comes to promoting your content, using videos is by far the best bet you have that someone will click the link you have provided in the ad. A simple 5-10 second video with an overlay text of your articles topic may be all that your audience needs to have the motivation to read your story.
Using videos as your sales pitch is a great way to talk to your customer, far better than using still images. But you need to ensure that youre the ads do not sound like sales pitches. Otherwise, viewers will take the action you dont want, ignoring your ad and its content. With an impressive overlay title that is similar or related to your content, you can make your videos have higher engagement, which would help you get maximum ROI on your marketing campaign.
Here are several examples
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