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Horseshoes, hand grenades... and IM???

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Posted 4th May 2010 at 10:21 AM by Kelly Verge

Perfection Paralysis - The state of inaction caused by the belief
that a less-than-perfect product, video, sales page, website,
knowledge, system, or other element isn't good enough to move
with/on.




I sure have been there.

I worked on a sales page for weeks, but it still could have been
better. I kept tweaking, days on end. Eventually I pulled the
trigger, even though I knew I could do better.

The fact was, it was good enough.

See, close does count in IM.

I'm not trying to say that you shouldn't work to better yourself or
that you should sell a sub-par product or shoddy work. It's just
that everything we do falls under the same bell curve.

It's the 80/20 rule, or the Pareto principle, or even the law of
diminishing returns.

Yes, if you're doing a massive Kern-esque product launch and expect
millions of visitors on the day your site goes live, it might be
worthwhile to reach a little closer to perfection. However, for
most of us, great is great. Really, for many of the things we do,
good is good enough.



Let me give you a specific example.



Assume you need to put up a squeeze page.

You spend a day working on the eCover so that it looks just right.

You spend a couple more days designing the header so that it looks
like something you'd find on Clickbank.

You spend days tweaking the html and css to get the page looking
just right.

Then... hours, if not days, working on the headline - then the copy.

Finally, unsatisfied, you post the squeeze page to the copywriters
forum for a critique.

"Weak headline."

"More bullets."

"Too much below the fold."

"Simple is better."

The truth is that in many cases a simple, ugly squeeze page will
perform as well, if not outperform, a fancy squeeze page. Wouldn't
it make more sense to throw up a plain squeeze page first then add
other elements as a split test after you're getting traffic?

80/20.



Here's a second example:



Assume that you want to get started with offline consulting.

There are those who won't take any action until they completely
understand every single possibility and subtlety of this business.

"What if the prospect has an advertising agency?"
"What if they don't sell to the public?"
"How should I respond if they want references of examples of my
previous work?"
"How would I approach a business that sells rocket-widgets to NASA?"

Here's the truth.

No course will contain the answer to every possibility you'll face
in the offline world. No amount of training will prepare you for
every eventuality. In your first month, if not your first week,
you'll likely deal with a prospect who has needs different from any
that I've ever had to deal with.

It's not possible to prepare for everything when dealing with
brick-and-mortar businesses.

So here's my recommendation:

Grab an offline course. Study it. Act.

Consider your first day of prospecting/sales/consulting to be a
continuation of your training.

The reality is that your training never ends.

If a prospect says, "no," learn from that. Engage your brain and
see if there's a way to tweak your offer to turn it into a "yes."
He might not be willing to pay $3000 per month, but perhaps $500
per month would be OK.

You might not get a "ringer" on your first throw, but you'll keep
getting closer, and in this business, close does count.



-Kelly Verge



P.S. If you're ready to ACT with your offline business, check out
my Power Tools
. They'll help you squeeze a little more out of your
80%.
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