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What is step-by-step Pay Per Click (PPC) Advertising?

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Posted 7th May 2013 at 10:01 AM by khaled sharif

Pay per click adverts are the ones that appear on search engines such as Google, Yahoo, Bing, etc.
They appear under a heading such as "Ads" and there are usually about 10 adverts per page of search results.
I am going to sort out the total process step-by-step:
  1. How to set up Adwords ppc campaign?
  2. Choosing effective keywords.
  3. Writing your great Adwords Ads
  4. Optimize relevant Landing page.
  5. Group your Ads in terms of keywords.
  6. Review Bid & Budget.
  7. Establish typical conversion code.
  8. Finally, Split testing, testing, testing...
You get to go through all of them step by step. Does it sense? Well, stick around. I am going to clarify all of them hereafter. Continue reading 'what is pay per click advertising'...
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