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How to Bypass AdBlock Plus

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Posted 7th April 2013 at 05:45 PM by kindsvater

Many webmasters are frustrated about the money they lose from ad blocking browser plugins like AdBlock Plus.

There is nothing a website can currently do to prevent a AdBlock Plus from working. But it can bypass the block by replacing a blocked ad with a different ad that is not blocked.

That is what this new product does.


What is AdBlock Plus

If you are not familiar with ABP, it is a web browser addon for the Firefox and Chrome web browsers. What it does is block ads on the website from being viewed by a person visiting the website.

The most popular ads shown are AdSense ads distributed by Google. AdSense is blocked by AdBlock Plus from being seen by the person visiting the website.


The Impact on Webmasters

Ad Block Plus has been downloaded over 100 million times, and one study has shown that website ads are blocked between 5 and 50 percent of the time, depending on the demographics and type of content on the site.

Another way of looking at this it is means ads on a website are not shown 5 to 50 percent of the time.

Arguably, this means websites are losing 5 to 50 percent of their revenue.

What would you think if 20 percent of your paycheck suddenly disappeared?

That is why ad blockers are a serious issue for webmasters.


Is AdBlock Plus Legal?

You can be sure a copyright infringement lawsuit would be filed if a TV box were sold that automatically deleted commercials from being seen.

Webmasters, though, are often small businesses without the legal firepower and financial ability to pursue the issue.

At this point, the legal status of ABP has not been determined.


How does the Anti Ad Blocker Work?

The Anti Ad Blocker detects if ads are being blocked on a website. Usually, this will be AdSense ads being blocked.

If blocking occurs then the script switches out the AdSense ads and replaces them with ads which cannot be blocked.

This way the webmaster can force persons visiting their website to view ads they can make money from.


Will Someone Click on Ads if They are Trying to Block Them?

Everyone says they hate ads. But advertising works and study after study after study proves advertising is profitable even if people say they do not like seeing ads.

Even spam is profitable, and everyone hates spam.

On a website an ad will often show something interesting, enticing, or new, which leads to a click on the ad and eventually a purchase.

The fact is even if some people never click on ads, other people will, making valuable money for the webmaster.


Why Not Make All Ads Unblockable?

AdBlock Plus can only block certain ads, like AdSense. Unfortunately, there is no way to avoid AdSense from being blocked.

This is why a backup ad is created, which is not blockable, so it can be displayed if AdSense is not available.
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Comments

  1. New Comment
    GeorgR.'s Avatar
    Just want to let you know that you have always really good and helpful blog entries (I don't even remember when and why I get those to my email), but some of them are really outstanding.

    As for adblocker, if someone is concerned about losing sales due to users who use adblock (I am one of them)..why not have a site with legit reviews where a product is endorsed genuinely, rather than relying to ads for income. Just my $0.02. If I write a write a review about a product where I get commission I don't need to worry about blocked ads.
    permalink
    Posted 7th April 2013 at 07:01 PM by GeorgR. GeorgR. is offline
  2. New Comment
    There is nothing wrong with reviews, but why limit your income and type of website?

    There are a couple problems with just relying on reviews.

    First, that limits your income to product reviews and product review sites, and products with affiliate programs. That will not work for most sites.

    For example, I have web pages targeting non-product searches, use AdSense to monetize the pages, and rely on Google finding something relevant, usually a service with no affiliate program to advertise on my site.

    Second, your affiliate link may be blocked so in effect your product review is blocked from making you money. This is more likely to happen when using an affiliate or CPA network where links are routed through the network's url. Since only affiliate links go through the url it is easy for an ad blocker to know it is an affiliate link and to block the url.

    Commission Junction links are commonly blocked for this reason.
    permalink
    Posted 9th April 2013 at 08:52 AM by kindsvater kindsvater is offline
 


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