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Twitter Social Media SEO Experiment

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Posted 1st October 2013 at 07:02 AM by kindsvater

I have come across a potentially valuable SEO opportunity. Although my data is still small this is something you may want to try.

Test: Whether a reference to keywords on Twitter / social media, without any links, can improve the Google ranking for a page targeting those keywords.

Example: here is my Twitter feed. It does not sell anything and rarely has any links. Just content. This is the kind of social media you want to test with to avoid a backlink contaminating the analysis.

If I were to make a post on Twitter saying the Warrior Forum is discussing blue widgets - without linking to the Warrior Forum - will that give a ranking boost to a page on the Warrior Forum about blue widgets?

I am coming around to the conclusion it does.

It could be the reference to 'Warrior Forum' is associated warriorforum.com and Google would interpret the post to be social buzz about blue widgets on the WF. This would give a small (not huge) SEO boost to a blue widget page on the WF.

Testing is still in the early stages, but I am not seeing any boost for unrelated sites. For instance, if I created a wordpress.com blog about the Warrior Forum and blue widgets it is less likely to get a ranking benefit from a Twitter post.

The association of 'warrior forum' to the WF site could be due to the domain, or maybe a brand.

Many SEO experts are saying social media is the future of rankings. If so, this will grow in importance.

One ramification is you no longer need to spam social media with backlinks and risk getting banned. Instead, you provide good content which happens to refer to your site and keywords. With the good content, and not making a spammy backlink, your post is more likely to be treated as valuable, not be deleted or cause a ban, and still give you a ranking benefit.

Still, to keep this in perspective, this does not beat a good link for SEO.
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