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How to Get Celebrity Endorsements for Free

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Posted 18th May 2016 at 11:33 AM by kindsvater

There have been recent news stories about Peyton Manning and a new drink in his honor called Oatmaha. Free publicity and news stories are always good.

Now here is where it gets interesting ...

Peyton Manning has no association with the product. He is not a owner and not being paid as a promoter. Yet, his name is everywhere associated with the Oatmaha drink.

With some clever marketing the drink makers used a play on Peyton Manning's famous "Omaha" football chant to create a product with a related name.

Thus, no trademark issue involving the use of Peyton Manning's name.

But, the product makers are riding on Peyton Manning's name and getting a lot of free publicity.

Not bad.

You can do the same.

You can honor just about anyone with a product - without putting them on the product.

Example: "The Selfie Queen" could be a product honoring Kim Kardashian. Get the publicity from her name, but she is not a paid spokesperson and the product name is generic enough not to cause a problem.

Think creatively about your own product lines and how you can profitably use this strategy too.
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