Youtube SEO - "YEO"

YouTube, in a way, is just like Google and other search engines (yep, YouTube is one of the most used sites as a search engine)! Just like any other search engine, there are many factors that come into account in its algorithm as it decides which videos rank on which position for a given keyword.

Although I myself have never had access to the algorithm itself (and even if I had, I probably wouldn’t understand nada), there is a general understanding of what are some of the most important factors.

Just like you do with your sites on Google, when you take some actions to optimize its ranking for a given keyword, you can – or better, you should do some SEO (Search Engine Optimization) for your videos. The most important items to look at are:

1. Video File Name
2. Title
3. Description
4. Tags

I have put them on this particular order, but that doesn’t mean this is the actual order of importance YouTube considers. I believe those are just as important as the next one, so, be sure you pay attention to all of them. *your video quality is important as well. YouTube considers watch time as an important aspect, and the quality is directly related to watched time*

When you upload a video, you have to think of it as information. How do you access information on internet? Searching with words – or keywords/keyphrases.

In order for you to optimize your videos for searches, you have to think of proper keywords that are going to lead people to your videos.

For that, we’re gonna use Google’s Keyword tool. “Google?”, you might ask; precisely. YouTube belongs to Google and videos tend to rank pretty well.

I’ve found that if a video ranks well on Google, it is most likely rank well on YouTube, too, and vice-versa. So that’s why we’ll use Google’s Keyword tool.


This is an excerpt of my Free Report, that you can download today! Learn a bit more on Youtube SEO.