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I don't claim to have any magic key that will make you rich.

I can say that I have been sweating the details of making money
online since 1999 and have learned a thing or two.

It is unlikely you will find great life-changing insights in my
ramblings... but who knows, maybe something you read here
is the right puzzle-piece for you at the right time.

Enjoy. Let me know if you dig it.
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Copywriting - Simple Words Sell - How to Inject Action and Drama Into Your Copy

Posted 7th June 2009 at 11:48 AM by Loren Woirhaye (copywriting tips and common sense to help you make money)

I don't know about you, but in school I got by pretty well churning out reports and written tests using big words and self-important academic grammar.

For writing about ideas those stuff can be appropriate - and in the University environment readers are accustomed to such puffery. Ideas are abstract, which is why when we write about ideas in school papers the language gets complicated.

For advertising copy, chuck the write-to-impress model and get down with the common...
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Sales brain
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Offline GOLD - knowing where to tap

Posted 22nd January 2009 at 01:30 PM by Loren Woirhaye (copywriting tips and common sense to help you make money)

Knowing Where to Tap

You guys know the story about the lady who calls an
expert plumber to fix her boiler because other plumbers
couldn't do it?

The guy taps on the pipes, listening carefully. Nods
his head, pulls out a ball-pean hammer and whack the
boiler. Problem solved. Took him 2 minutes.

He takes a break and joins the lady for some coffee while
he writes up the invoice. They chat amiably - yet when
she gets...
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"Yes Man" Jim Carrey and the psychology of Regre

Posted 13th January 2009 at 11:17 AM by Loren Woirhaye (copywriting tips and common sense to help you make money)

"Yes Man", Jim Carrey, and the psychology of Regret

you probably wonder where I get the ideas for things
to write about.

Two ways:
1. Reading
2. Observation of human behavior

I have found that the study of "persuasion" is like money
in the bank in terms of marketing success. So I read
about it often and pursue opportunities to learn more
about persuasion.

Under the umbrella-term...
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Sales brain
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Copywriting QuickTip #3 - Those little details...

Posted 23rd December 2008 at 06:33 PM by Loren Woirhaye (copywriting tips and common sense to help you make money)

All The Little Details.

I don't know about you but I have a tendency to work on
projects in fits and starts. Finally putting the
finishing touches on something is something I avoid
and put off.

I'm a master woodworker and build guitars from time to
time in addition to being a marketing guy... and in
building guitars at some point you have to come to
terms with the limitations of your skills, put the
lacquer on it,...
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Consistency, not hard work, is the key to success in online marketing

Posted 10th December 2008 at 02:17 PM by Loren Woirhaye (copywriting tips and common sense to help you make money)
Updated 10th December 2008 at 02:40 PM by Loren Woirhaye (clarity.)

It's not that people are afraid of work. Many are not.
Many are willing to work.

What they are not prepared-for is to work consistently.

The work doesn't have to be hard... but it does more or
less need to be done every day.

Becoming a successful entrepreneur online (or in any
context) is a matter of getting in shape to succeed,
mentally, and also keeping in shape.

Think of yourself like an athlete. You may...
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