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I don't claim to have any magic key that will make you rich.

I can say that I have been sweating the details of making money
online since 1999 and have learned a thing or two.

It is unlikely you will find great life-changing insights in my
ramblings... but who knows, maybe something you read here
is the right puzzle-piece for you at the right time.

Enjoy. Let me know if you dig it.
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Copywriting QuickTip #2 - inducing "peak states" for selling

Posted 8th December 2008 at 11:42 AM by Loren Woirhaye (copywriting tips and common sense to help you make money)

You will seldom close a sale with a prospect who isn't
at a high-level of excitement about getting the
benefits of your product.

Your whole sales process should be geared towards
getting your prospect in a "peak state" so when the
time comes to ask for the order he or she doesn't
hesitate.

Hesitation kills sales. Even one momentary hesitation,
the seed of doubt, can send your prospect scampering
for the...
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Sales brain
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Copywriting QuickTip #1

Posted 7th December 2008 at 05:54 PM by Loren Woirhaye (copywriting tips and common sense to help you make money)

Your copywriting will always be awkward as long as it
represents a "forced" effort to sell.

The main thing is to write every day... and read copywriting
stuff every day, like the classic books:
-John Caples
-Joe Sugarman
-Claude C. Hopkins
-Robert Collier
-Gary Halbert
-Eugene Schwartz

... even a little - reading sales authors and books about
sales psychology is good too. You don't need a huge...
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Sales brain
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Stuck in a RUT? Retrain your brain!

Posted 7th December 2008 at 12:53 PM by Loren Woirhaye (copywriting tips and common sense to help you make money)

I'm writing this blog post using the Dvorak keyboard layout.

Still a little awkward and slow, but I am picking up speed
and accuracy. I've been practicing this keyboard layout
for about a month now and should be ready to make the full
transition soon.

For the first time I am truly "touch typing" - because I
have some bad habits with the "standard" QWERTY keyboard
layout which have made getting more than 30...
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Lessons from Robert Collier

Posted 16th October 2008 at 08:38 AM by Loren Woirhaye (copywriting tips and common sense to help you make money)

Robert Collier has been called the great "reason why" copywriter.

It's easy to look at his subject matter - peddling books, raincoats
and briefcases by mail and dismiss it. "That doesn't apply
to me - I'm an info-marketer," we say.

Which leads to $47.00 ebooks. "That's the optimum price for an
ebook," we say.

Optimum for who? Why ever would your prospect think he was
getting a fair shake paying...
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Sales brain
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do you feel like you are getting too old to learn new tricks?

Posted 7th October 2008 at 07:04 AM by Loren Woirhaye (copywriting tips and common sense to help you make money)

Loren Woirhaye here.

I haven't often sent out content written by anyone but me. I
may change that. Here's an inspiring and thoughtful piece
by writer Bob Bly. You can find his books on Amazon.com -
he's one of the great freelance business writers of our time
with something like 70 books under his belt - I only hope some
day the switch will click that allows me to be 1/2 as prolific.

The following article is about starting a new...
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Sales brain
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