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I don't claim to have any magic key that will make you rich.

I can say that I have been sweating the details of making money
online since 1999 and have learned a thing or two.

It is unlikely you will find great life-changing insights in my
ramblings... but who knows, maybe something you read here
is the right puzzle-piece for you at the right time.

Enjoy. Let me know if you dig it.
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Headline writing secret tip

Posted 2nd April 2010 at 01:03 AM by Loren Woirhaye (copywriting tips and common sense to help you make money)

There's an area (well there are many) about headlines where
writers get confused.

David Ogilvy is widely quoted saying something like, "If your
headline doesn't sell you're wasting your money"...

so writers read that and they think the headline has to sell
the product.

It doesn't and often it shouldn't. It should, however, sell
the prospect on the idea of reading the rest of the ad. Sometimes
the headline,...
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Sales brain
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How To Boost Your Sales With Design Elements

Posted 4th March 2010 at 12:40 PM by Loren Woirhaye (copywriting tips and common sense to help you make money)

Engagement of viewer/reader attention isn't just the first-step
in the selling process. These days, with the onslaught of information
and withering attention spans afflicting consumers, engagement
is practically the whole ball of wax.

Graphics and visual play a major roll in engagement on the web.
You know this - and it's important to understand that attractive
graphic design may not be the right kind to sell your product.
Sometimes ugly or...
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Sales brain
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Here's an easy way to boost sagging response...

Posted 23rd January 2010 at 09:05 AM by Loren Woirhaye (copywriting tips and common sense to help you make money)

Here's an easy way to boost sagging response...

It's a known factor among direct mail pros that changing
the appearance of the mailing often can boost sagging returns.

The reason is simple. People actually don't have very
good memories for what they've read. I've started reading
books before and only realized I had read the book years
before.

People don't usually have very sharp recollections
of what they've read....
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Sales brain
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"The Buck Stops Here!"

Posted 19th November 2009 at 05:21 PM by Loren Woirhaye (copywriting tips and common sense to help you make money)

I dropped the ball a lot of times before...

Truth is Test, running an enterprise that fits into the loose category of "solo business" puts you (and me) in a position where, as they say...

"the buck stops here"

...which was a phrase U.S. President Harry Truman had engraved on a placard on his desk.

What it meant was the ultimate responsibility stopped at Truman's desk. Sure, he could delegate and he had a lot of support,...
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Sales brain
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Copywriting - Simple Words Sell - How to Inject Action and Drama Into Your Copy

Posted 7th June 2009 at 11:48 AM by Loren Woirhaye (copywriting tips and common sense to help you make money)

I don't know about you, but in school I got by pretty well churning out reports and written tests using big words and self-important academic grammar.

For writing about ideas those stuff can be appropriate - and in the University environment readers are accustomed to such puffery. Ideas are abstract, which is why when we write about ideas in school papers the language gets complicated.

For advertising copy, chuck the write-to-impress model and get down with the common...
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