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[Podcast] Content Marketing Measurement: Reporting The Metrics That Matter With Rand Fishkin
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Posted 20th June 2015 at 10:52 AM by LozJames
Tags content marketing, measurement, metrics, rand fishkin, roi
Welcome to show 42 of the Content Champion podcast. In this episode, it’s my honour to be speaking with ‘the’ Rand Fishkin of Moz.com and Inbound.org fame – about how to measure the success of our content marketing campaigns. Trust me, this is one show you don’t want to miss…
It’s hard to know where to start with the superlatives when it comes to Rand Fishkin. We all know he’s a highly successful Internet entrepreneur, blogger, author, podcaster and speaker – and a master of all things content, search and social.
But for me he’s also one of the first people I started to follow online – over ten years ago infact when I was a newbie copywriter.
Back then I read just a few blogs, including SEOMoz as it was then and Copyblogger too – so to host Rand on the show is a bit like inviting royalty round for tea (and then actually having them turn up).
Listen in here: Content Marketing Measurement With Rand Fishkin of Moz
It’s hard to know where to start with the superlatives when it comes to Rand Fishkin. We all know he’s a highly successful Internet entrepreneur, blogger, author, podcaster and speaker – and a master of all things content, search and social.
But for me he’s also one of the first people I started to follow online – over ten years ago infact when I was a newbie copywriter.
Back then I read just a few blogs, including SEOMoz as it was then and Copyblogger too – so to host Rand on the show is a bit like inviting royalty round for tea (and then actually having them turn up).
Listen in here: Content Marketing Measurement With Rand Fishkin of Moz
