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[Podcast] The Copy Hierarchy of Needs: Ensuring Your Copywriting Meets Your Prospects’ Requirements

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Posted 7th March 2016 at 01:07 PM by LozJames

In show 51 of the Content Champion podcast, I'm delighted to be talking with Will Hoekenga, the experienced professional copywriter behind Copygrad - one of my favourite writing blogs. Will has developed a 'copy hierarchy of needs' to ensure our copywriting always meet our prospects' requirements - and we discuss his unique approach in this fascinating half-hour episode.

Will Hoekenga is one of those writers you're always pleased to hear from when their latest email drops into your inbox. His copy is consistently intelligent, engaging and entertaining - and when you also consider he cut his teeth on the Leadpages marketing team - you'll know why I was so excited to be able to 'pick his brain' on my latest show.

Listen to the show here: The Copywriting Hierarchy Of Needs With Will Hoekenga
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