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Posted 21st November 2015 at 11:55 AM by luciesmazanska

Ecommerce is a huge source of income for most people today. This is a relatively new way of gaining income for people, so it can be a very difficult thing for those who are new to this field. There are so many terms to deal with and a lot of different concepts that you need to become familiar with so that you can adequately track your earnings and figure out ways to optimize your profits. Through enough research and education, you will be able to make a decent profit for your next online marketing campaign.


Tracking campaigns with a campaign ID parameter is something that you need to do. This can offer you incredibly valuable insight into your multi-channel marketing activities so that you can determine which of these channels are the most successful. You want to have the right channels to bring the maximum amount of visitors to your site as possible. You will not just be able to find what is the most successful in bringing in visitors but also how engaged those visitors were as a result of the content on the campaign landing page as well as offering insight to which of these visits lead to conversions. It can also help you to find information that is useful to future campaigns by allowing you to check your history and make correlations with visitors that return, orders that are created, and revenue for a first time visitor with that campaign.


One of the most important terms to understand is profit margin. The profit margin is the ratio of profits that were earned to the total sale receipts. It is essential to check your profit margins for your campaign can help you decide if you are getting a good return on your investment. If you have a very small profit margin or a non-existent one, you will know that you need to make adjustments to the campaign in order to make it more profitable. If you have a substantial profit margin, this is a sign that you are finding a lot of success in what you are doing. There is always room for more success, so you can figure out ways in order to create a much larger profit margin.


In ecommerce, it is also essential to track average order value. Some actually consider this to be the best and most important indicator by many to be the pulse of the website. It is the total revenue averaged with the number of checkouts. This is an exact indicator of what is occurring with regards to your profits. This will tell you exactly how much that you make in profits per order. If you can figure out a way to increase this, you will have a huge increase in your profits. One way to help increase the profits here can be to increase the minimum order amount in order to receive free shipping. Some people have found this to be an effective way to help profits, though this can be a risky business.


Finally, email marketing is a tool that you should really use to your advantage is getting information on your campaign out there. If you are unfamiliar how to put together a good email marketing strategy, there are numerous email marketing forums that you can look to for tips and advice from ecommerce business owners like yourself. You may even be able to find some valuable insight here that you were unable to find elsewhere. These forums are a great form of communication to get like-minded individuals together to swap innovative ideas to help each other find a lot of success in the ecommerce world.


There are some things that you can do that will help you find more profits for your business. One idea is to increase the minimum amount per order for free shipping. This increase should not be a huge increase; otherwise people will not increase their sales. It is estimated that 40% of customers are actually very willing to buy more items if they are able to qualify for free shipping. Companies without free shipping can be a big reason for people leaving items in their cart.


Another tip that a person can do in order to increase sales is to offer discounts for orders with a minimum order. For instance, offering 20% off a purchase of $50 or more. This can help draw visitors to your site and make them more likely to purchase items. It is also a great idea to offer these special sales for a limited time. This will encourage people who would otherwise procrastinate in their purchasing.


These are only a few of the many ways that you can increase the profit margin on your website. You need to understand the customer and how to bring them in and encourage them to purchase. If you are successful, you will have customers that will keep coming back for your items and you will have a successful ecommerce business.

Read: Learn to measure the success rate of E-mail campaigns
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