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How can YouTube Help You Make More Money Online?

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Posted 2nd March 2015 at 09:43 AM by Marco Moeschter

Video Marketing There's an old saying that a picture is worth a thousand words. This saying is very true. When you look at a picture, there are many things going on there. There are many words that can come to mind to describe the many elements of a picture. A picture can freeze many different thoughts and emotions, and these can trigger lots of words. In fact, I would not be surprised if a picture is worth more than a thousand words. Still, if a picture is worth a thousand words, how many words is one video worth? We're talking possible millions of words. In fact, if you have the right kind of video, you might not even be able to count the number of words that video can trigger. That's how powerful the right video can be. People looking to make money online and other marketers quickly saw the potential of video as a communication tool. This is why video marketing is one of the fastest-growing segments of on-line marketing. Keep the following discussion in mind so you can tap YouTube in your efforts to make money online.

Why video marketing?

There are many reasons why you should get into video marketing. In fact, the list of reasons is so long that we don't have enough space to cover it in this article. Still, we have managed to isolate the five biggest reasons why video marketing is so powerful and why you should get into video marketing. Here are the most compelling reasons why video marketing is making such a big impact in on-line marketing and on-line promotions in general.

Videos help personalise your value proposition

There are many ways to discuss an idea. There are many ways to share an idea. However, the most powerful way to get your message across is to make it personal. Videos help you personalise a message. We're not talking about personalisation in terms of saying the person's name. We're talking about personalisation that goes much deeper. We're talking about personalisation that tells a story. Whenever you tell a story, you increase your chances of drawing the viewer in. The viewer can't help but be drawn in because there might be elements of your story that resonate with that viewer on a deeply personal level. While you can try to do this with articles or a picture, one of the most powerful ways to draw the user in on so many different levels is through video. Videos can do this because there are many different parts to videos. Even if one part doesn't work, chances are good that the next part might work. In other words, videos help you get more bites at the apple. When you're advertising with an image, you only get one bite at the apple. When you are advertising using text content, you might have a few bites at the apple. With video, each and every frame might give you an opportunity to resonate with the viewer.

Complicated ideas are easier to simplify with video

It's very hard to sell when you are talking in such complicated terms that your viewer can't fully understand you. You have to be understandable enough to the viewer for the viewer to understand your value proposition. An effective video simplifies complicated ideas. An effective video brings a message through to the viewer in clear and certain terms. This is why videos are so powerful. You can include diagrams. You can include animated charts. You can put dramatizations. You can employ all sorts of tools and tricks to strip down a complicated and confusing idea into its simpler parts. The simpler an idea, the easier it is to understand and the easier it is to accept.

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How can YouTube Help You Make More Money Online?
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