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Picking The Right Wordpress Theme

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Posted 4th March 2015 at 09:44 AM by Marco Moeschter

Picking a Wordpress theme for your affiliate website isn't just about picking the right look. Your theme, just like every other aspect of your affiliate site, is designed to sell and your theme is only useful if it helps you convert! So before you hit the download button, put on your thinking cap and ask yourself these questions:

What Kind Of Content Do I Have?

It doesn't make any sense to have a theme that emphasises photos if your site is focused on articles and reviews. Likewise, if your website is focused on getting people to read reviews and move forward to the affiliate site, it might make more sense to find a theme where reviews and star ratings are prominent. If you're looking to build an authority site with a mailing list, you should make sure that there's room in both the design and the blog page for visitors to opt in.

What Kind Of Site Do I Have?

Some popular niches will have themes that are specifically designed for them. For example, if your site is based on Valentine's Day, you'll find plenty of pink and red romantic themes that just scream "romance". If your site is focused on a specific product, you might even want to adopt the colour scheme of the partner website.

Is The Site Easy To Read?

CSS formatting is critical to the success of your site. Text that looks ugly, generic, and bunched together on the page is harder to read, which means it's harder to get conversions. Look for text that's inviting and easy to read, with heading and subheadings that stand out. Since you're going to optimise your site for SEO, you're going to use these headings more than usual, so it's important that they look good. If you have some expertise in CSS, this is less of an issue because you can edit it to look the way you want it to.

What Are The Options And Features?

A site with an adjustable header and footer will be easier to customise and adjust as your site grows. You should also look for widget support, you never know what Wordpress plugins you'll need to integrate with your affiliate site, so it's important to have some flexibility. Finally, remember that the most important thing a theme can have is support a site that isn't compatible with the newest versions of Wordpress is a security risk no matter how up to date it is!

Do a little research and choose your favourite. Remember that your ultimate goal is to get conversions so if the choice is tough, always pick function over aesthetics.

Have a look at my blog for more awesome tips .
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