Quit Selling Prospects...
Posted 12th February 2009 at 02:05 PM by markclarkole
I know for a fact there are alot of new home business owners out there that the thought of selling the opportunity gives you that sick feeling at the pit of your stomach. Your spending endless hours researching every aspect of your opportunity. What do I say? How do I say it? What if they ask me a question? And of course the dreaded what if they say "no".
The funny thing is the most important benefit you have to offer your prospect has nothing to do with your opportunity. It has nothing to do with your product. You could even go as far as to say that if you’re doing your marketing correctly, these become after thoughts. They almost don’t even matter. No really they don't matter near as much as you may think. The reason you shouldn’t be worried about selling your home business perks is because you really aren’t selling a business opportunity. Most network marketers direct sales people to endlessly chase down
prospects who were hopeless from the beginning... day after day... psyching them up for the next hostile encounter all in the hope that one day they’ll reach that magical turning point where the sales just start rolling in.
When the answer to 90% of their so-called “problems” was right underneath their nose the whole time. And as simple as this “secret” may seem, it is nothing less than the holy grail of sales."A Prospect That Comes To You Is Infinitely More
Qualified Than Anyone You Could Ever Approach Yourself."
Let me repeat it again in a slightly different way. I say this with no exaggeration: The
quality of a prospect who finds you first vs. someone who you find is so vast that it is
literally almost impossible to compare the two. You’re not even talking about the same
kind of person. The difference between someone who attracts customers versus someone who chases after them is literally that dramatic. No exaggeration you can become highly efficient in the old network marketing methods and still be completely ineffective in your business.You could be the best, most efficient canoe builder in the world, but a speed boat will beat it eveytime.
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