Paper Thin Marketers

Any way the wind blows.

What is a paper thin marketer?

Is it a skinny, poor, broke person who happens to be a marketer?

Probably.

Thats not the way I mean it, though.

Being truthful (novel idea for marketers) haven't we all been on a specific path one time or other, only to be blown of course?

Problem is, a lot of people just continue on that new path. The change in direction didnt...

Youre either a doer or a donter, friend (that line from the
movie pain and gain still cracks me up something terrible)

Can you be honest with yourself?

Seriously?

Seems like an obvious answer to a simple question, however,
even though youd have to be a crackpot to lie to yourself purposely,
a lot of people do lie to themselves.

Theres something to be said about denying reality.

Ignorance can be bliss,...

Ill jump straight into this.


How often do you sign up to email lists?


Often?


Thats not a good thing.


Anyway, have you noticed how almost every list you sign up for and consequently every welcome email you then get from that company or solopreneur, or whatever all more or less say the same thing?

Hey, thank you for signing up to me list
Welcome to the family
Over the coming days and weeks...

Hi friend

Most of my rants are pretty long; this one should be short.

Its simple.

I bet very few people focus on it.

I didnt for a long time.

We have these long-winded goals stretched out into the distant future; that give us the perfect excuse to wait until tomorrow, to get our crap together.

Of course, tomorrow is the killer of dreams.

Planning is crucial, no doubt.

In the beginning...

In its simplest form, this 5 word question can boost your response,
and outsell your competition, without the shameless over
promising were subjected to every day by not so savvy marketers.

Heres the question:

What Are We Really Selling?

Thats the question you need to ask every time you

• Write copy
• Create a product
• Sell a product/service
• Write your headline
• Writing an AD

So, what are you really selling?
...