The power of being unconventional.

Its very important to have in your marketing.

Controversial.

Bizarre.

Conspiracies etcetra etcetra etcetra

theyre all great ways to get that all important attention we marketers want.

We are, after all, in the attention getting business.

Problem with most marketing messages these days, though, is NOT the attention getting, its more the problem of getting the...

Hi there again

If this were the only thing I accomplished today, would I be satisfied with my day? Will moving this forward make all the other to-dos unimportant or easier to knock off later? Put another way: What, if done, will make all of the rest easier or irrelevant?

Simplicity is the key to it all, my friend.


Not the latest and greatest...