Harness the Power of Influencer Marketing
Posted 12th May 2014 at 01:18 PM by masked
Imagine that you’re walking down the street, glancing in store windows, when a store owner suddenly comes up to you and starts telling you how great their new line of summer clothing is. Now imagine a different scenario where you’re walking down the street and you run into a fashionable friend who tells you that they really like the new summer clothes at a certain store. Who is going to be more likely to convince you to check out the clothing line for yourself?
This, in essence, is influencer marketing. The idea behind influencer marketing is that consumers trust the word of friends, family, established tastemakers, and well-connected individuals in their industry more than they trust the word of a brand. If those influencers recommend a certain product, consumers are more likely to check out the product for themselves than they would be if they were marketed to in a more traditional way.
Tastemakers can be a huge boon to small businesses because they often have a larger or at least a different audience. When these influential people or organizations talk or write about your business, they’re expanding your reach as well as giving you their stamp of approval. Influencer marketing can be a highly effective tool, as long as you’re putting in the effort to build relationships with key individuals who have the audience you’re interested in.
[URL="http://www.maskedtraderblog.com/harness-the-power-of-influencer-marketing/"]How Does Influencer Marketing Work?[/URL]
This, in essence, is influencer marketing. The idea behind influencer marketing is that consumers trust the word of friends, family, established tastemakers, and well-connected individuals in their industry more than they trust the word of a brand. If those influencers recommend a certain product, consumers are more likely to check out the product for themselves than they would be if they were marketed to in a more traditional way.
Tastemakers can be a huge boon to small businesses because they often have a larger or at least a different audience. When these influential people or organizations talk or write about your business, they’re expanding your reach as well as giving you their stamp of approval. Influencer marketing can be a highly effective tool, as long as you’re putting in the effort to build relationships with key individuals who have the audience you’re interested in.
[URL="http://www.maskedtraderblog.com/harness-the-power-of-influencer-marketing/"]How Does Influencer Marketing Work?[/URL]
Total Comments 0
