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Referrals and Getting More Customers - Key Concept

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Posted 26th May 2009 at 02:34 PM by MaxReferrals

Ensure that your existing clients understand the full scope of your services

People talk most about your work when they really understand it. But, unfortunately, the majority of our clients have experienced the benefit of only a few of our skills.

Teaching tip: Referrals come faster when clients recognize the extent to which you can improve their lives—and have already done so. So they must be able to understand all your services. They must be able to explain to others what you do. Focus on educating them about all areas of your practice, ideally by giving them the direct experience of benefiting from all your expertise.
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