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SEO - What is a contextual Link?

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Posted 25th May 2009 at 11:02 PM by megaresp

A contextual link is one in which the clickable text is made up of a keyword phrase you want to obtain a page one listing for in Google.

For example, I'm personally interested in the phrase lead generation. I attempt to secure as many contextual links back to my main site's homepage as I can.

A contextual link can only work if it links to a page primarily about the keyword phrase. For example, the phrase perspex furniture should link to a page about furniture made from perspex.
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  1. New Comment
    Odhinn's Avatar
    Do you ever get traffic from these links, or are they just for SEO purposes? I ask because I've always found that they're great for SEO, but I get absolutely zero direct traffic from these links.
    Posted 26th May 2009 at 09:08 AM by Odhinn Odhinn is offline
  2. New Comment
    megaresp's Avatar
    Originally Posted by Odhinn View Comment
    Do you ever get traffic from these links, or are they just for SEO purposes
    My objective is SEO, but yes I do get traffic. In fact, one article I wrote in 2007 is still averaging one visitor per day.

    I find that I can't really predict how an article will go, but the following formats work quite well when it comes to sending visitors...
    • Case Studies based on real cases (probably because they demonstrate ability)
    • Articles about SEO tend to send me visitors
    • An article that links to a follow-on article on my site works well
    Posted 26th May 2009 at 11:10 AM by megaresp megaresp is offline
  3. New Comment
    When buying a contexual link is there any one company that stands out?
    Posted 19th November 2011 at 01:06 PM by Chicken Paprikash Chicken Paprikash is offline
  4. New Comment
    Gsdlady's Avatar
    Do you build the page on your site for the contextual link or is a place you can go to for create a page?
    Posted 17th April 2015 at 08:49 AM by Gsdlady Gsdlady is offline

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