5 Ways to Improve Your Blog CTR With a Great Title
Posted 8th March 2015 at 09:57 AM by Michael75065
5 Ways to Improve Your Blog CTR With a Great Title
Don't spend many hours writing a great article and then fall at the last hurdle with a badly worded title. Remember what your Grandma used to tell you: First impressions count.
1. BE FUN
As a marketer, I want to get the job done and get it done well. But as a 23 year-old, I don't want to spend my day bored stiff! And I'm sure this isn't age specific either.
I think I’ve learned a pretty good understanding of what makes a reader push their nose closer to their screen and what makes them feel as if they’re back in year 8 Geography.
Now to the point:
Marketing is a very serious thing; your company depends on it! But as I stress in each and every one of my writing articles, nobody wants to read a eulogy. If a reader see’s a title that screams ‘booooorrinnngggg’ they’re not going to go any further with it. But if they see a title that lets them know that this piece of information isn’t only going to inform but might even be a little bit enjoyable to read too, they’re more likely to dive right in.
2. PICK ‘GREAT’ TOPICS
Just like that LBD you've had in the back of your wardrobe since you were 19, certain topics never go out of style. Making a titles that aren’t limiting to one specific time or event means that the article will be relevant for months and even years. For example, a article about ‘The best dressed of the 2015 American awards’ will be relevant for a week, maybe two at a push. This article may get loads of shares and involvement for that period but once it’s done, it’s done, never to grace the screens of Americans buffs again! But if you create a post about ‘American awards do’s and dont’s’ (or something equally open-ended), it’s going to be relevant to the annual awards every single year. Tada!
3. BE CRAFTY
When creating great blog titles, you’re working against hundreds of other similar articles. Adding an article that leaves the reader hanging, urging to know more, find the answer to a burning question, or simply a bit puzzled, means they'll be more likely to want to read more. For example, a title like ‘Marketing is a lot like sex…’ is going to get people thinking ‘what on earth could this possibly be asking to’ and click that ‘read more’ link. In this instance, it’s good to be wiley!
4. DO YOUR STUDYING
Have a look at previous blog articles in your field. Is there a gap? Well then park yourself right in there! Have a look at which articles have had the most shares, comments and so-on, and learn from them. When I’m ‘umming’ and ‘aahing’ over what my next article should be, I have a skim over what’s around and what people are really getting involved in and discussing, and moving towards that area. Sometimes I even see a article with a great subjects that’s just written really bad, so I go off that area and write something much better. Waste not want not, eh?
5. SEO
When you’re crafting a really great post with a amazing title that ticks all the boxes, don’t forget to refer back to the marketing bible and remember to add that SEO! Include as many of those keywords as possible without making your title seem like one long hashtag.
Those are the 5 things I focus on when making a blog article. What are yours?
Why not tweet me?
Don't spend many hours writing a great article and then fall at the last hurdle with a badly worded title. Remember what your Grandma used to tell you: First impressions count.
1. BE FUN
As a marketer, I want to get the job done and get it done well. But as a 23 year-old, I don't want to spend my day bored stiff! And I'm sure this isn't age specific either.
I think I’ve learned a pretty good understanding of what makes a reader push their nose closer to their screen and what makes them feel as if they’re back in year 8 Geography.
Now to the point:
Marketing is a very serious thing; your company depends on it! But as I stress in each and every one of my writing articles, nobody wants to read a eulogy. If a reader see’s a title that screams ‘booooorrinnngggg’ they’re not going to go any further with it. But if they see a title that lets them know that this piece of information isn’t only going to inform but might even be a little bit enjoyable to read too, they’re more likely to dive right in.
2. PICK ‘GREAT’ TOPICS
Just like that LBD you've had in the back of your wardrobe since you were 19, certain topics never go out of style. Making a titles that aren’t limiting to one specific time or event means that the article will be relevant for months and even years. For example, a article about ‘The best dressed of the 2015 American awards’ will be relevant for a week, maybe two at a push. This article may get loads of shares and involvement for that period but once it’s done, it’s done, never to grace the screens of Americans buffs again! But if you create a post about ‘American awards do’s and dont’s’ (or something equally open-ended), it’s going to be relevant to the annual awards every single year. Tada!
3. BE CRAFTY
When creating great blog titles, you’re working against hundreds of other similar articles. Adding an article that leaves the reader hanging, urging to know more, find the answer to a burning question, or simply a bit puzzled, means they'll be more likely to want to read more. For example, a title like ‘Marketing is a lot like sex…’ is going to get people thinking ‘what on earth could this possibly be asking to’ and click that ‘read more’ link. In this instance, it’s good to be wiley!
4. DO YOUR STUDYING
Have a look at previous blog articles in your field. Is there a gap? Well then park yourself right in there! Have a look at which articles have had the most shares, comments and so-on, and learn from them. When I’m ‘umming’ and ‘aahing’ over what my next article should be, I have a skim over what’s around and what people are really getting involved in and discussing, and moving towards that area. Sometimes I even see a article with a great subjects that’s just written really bad, so I go off that area and write something much better. Waste not want not, eh?
5. SEO
When you’re crafting a really great post with a amazing title that ticks all the boxes, don’t forget to refer back to the marketing bible and remember to add that SEO! Include as many of those keywords as possible without making your title seem like one long hashtag.
Those are the 5 things I focus on when making a blog article. What are yours?
Why not tweet me?
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