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This blog is to sort ideas I have, things I've tested and simple tips everyone should know about for free.
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Video Sales Page - Test This And Report Your Results

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Posted 10th August 2011 at 08:11 PM by Mike Hill

Yeah a long sales video is a pain in the butt especially if it's 60 minutes and doesn't have a pause button.

Usually you can just click the video and it will pause automatically but in some cases I've seen that you cannot even pause it. Not to mention they don't tell you the video is 60 minutes.

What about bathroom breaks, or the phone ringing or someone at the door?

For what it's worth, when I do sales videos I don't make them longer than 20 minutes. I include a pause button and I also include a text version of the message as a PDF download.

I have just thought about trying something - adding a link at the bottom that says something to the effect of

Video Too Long?
Click here for the short version! OR Click here to download PDF transcript!

That might have a drastic effect on the conversions for those who are getting sick and tired of long boring sales videos.

PS. If it works for you remember that you heard it here first! (joking)
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