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How to Turn a Prospect into a Buyer

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Posted 24th May 2009 at 07:42 AM by MikeMorgan

We all know that even though traffic generation is one of the most important component s of a web business, it will be meaning less if you can not convert the visitors either into buyers or subscribers, depending on your goals.

So, if you want to convert your visitors into buyers, you should properly design and craft your advertisement copy.

And, as every advertisement copy consists of 4 important components, you should be able to properly use and integrate these components.

The four components of powerful advertisement copy are:

1.Get their attention

2.Keep their interest

3.Burn their desire

4.Force them to take action

This is also known as AIDA.

Mike .

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  1. New Comment
    Easy Cash's Avatar
    Yes - great point Mike. This certainly makes a difference when writing a landing page.
    Posted 24th May 2009 at 10:22 PM by Easy Cash Easy Cash is offline

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