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Article Writing for Dummies...Like Me

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Posted 26th October 2010 at 04:13 PM by mld_publishing

A website is only as good as its content. If people don’t want to read what is on your site, then they will not use your services or buy your products, either because they don’t trust you or don’t have the patience to sort through the content to find out what your product or service is. The same holds true for article writing.

A simple way to get excellent articles is to hire a professional writer to develop them, but that can get expensive, especially if your site is just starting out. For many people, it is far more economical to write your own articles. But before you tackle this task, make sure that you’re up to it, because the quality of your articles can make or break your website or online business. Here are some tips to get you started.


FORMAT THE ARTICLES FOR THE INTERNET

Online, less is more. When you’re formatting any type of writing for the web, try to put as much white space in as you can. Web readers are usually skimming the content for specific pieces of information.



KEEP THE ARTICLES SHORT AND SIMPLE

A way to make the formatting easier is to keep your articles short. People are looking for as much from articles in as small an amount of time as possible, so help them out. Keep your sentences simple and easy to understand, without any unnecessarily long or academic words.


BREAK YOUR ARTICLES INTO SECTIONS

Try to organize your articles so that the paragraphs can be broken up very easily into sections under descriptive headings. This will make the reading experience much smoother and faster for the user by allowing them to pick and choose what they want to read, as well as helping them find a specific piece of information when they come back to your inspirational and enlightening articles.


USE SEARCH ENGINE OPTIMIZATION IN YOUR ARTICLES

Search engine optimization (SEO) is a mandatory skill when writing any articles for the Internet. In articles, SEO is using the same keywords over and over again in articles so that they are picked up by search engines, giving your website a higher search engine ranking. Search engines dominate the Internet, and you won’t bring much traffic to your site if you don’t use SEO.


DRAFT, DRAFT, DRAFT YOUR ARTICLES


Never accept a first draft. No matter who you are or how often you write, your first draft is not going to be your best. After you write an article, put it aside for a day and don’t think about it. Then come back to it with a fresh set of eyes. You’d be amazed at what you’ll pick up, both grammatically and content-wise. There are a lot of Internet Marketers out there who will disagree and say that you should get your work on the web as quickly as possible. My advise is to never be content with your first attempt.

To Your Online Success!

Miranda
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