Has BlackBerry chosen a good time for a comeback?

On January 30, BlackBerry started its comeback flight with renovations and innovations. RIM embraced the name of its offspring and now is officially known as BlackBerry. The worldwide launch was supported by two early birds ready to aspire to recognition. Before BlackBerry makes the decision, whether or not hand the hardware manufacturing to another company, we are welcome to enjoy the anticipated devices named Z10 and Q10.


Z10 was seen in a number of leaked photos and reviews before the presentation. And so far it has already seen a number of reviews. The flagship smartphone has a 4.2'' touchscreen (1280x768) and comes in classic black and white colors. Other hardware features include dual-core Qualcomm Snapdragon S4 processor, 16GB memory storage (+ microSD), 2GB RAM, 8Mpx rear camera and 2Mpx front camera. The other presented device, Q10, was designed for fans of physical keyboards. Its 3.1'' screen has the resolution 720x720. Most of its other features will be similar to those of Z10. This smartphone is yet to see its launch. That's the hardware to mark the comeback of BlackBerry.


Along with presenting the advantages of the new platform and its user features, BlackBerry's campaign of enriching the application store is impressive. Now known as BlackBerry World, the store offers about 70,000 apps, along with music, films and television shows. Starting with the release of the BlackBerry 10 SDK, a chain of supporting activities made up a good start for BlackBerry World. A good example is 'Port-A-Thon', which encouraged developers to port their apps to BlackBerry 10. Another one is cut of the minimum app price (currently 0.75 GBR / 0.89 EUR).


This does not mean the support has ended. BlackBerry will do everything to ensure their fans that they are the right choice. What's critical for a relatively small application store, is getting the most widely used apps, such as social networks. The store will gradually rise, and BlackBerry users will crave for new experiences of the promising platform. These experiences mean new works of hardware, new services, new user features, and of course, new apps for the likes of anyone.


Windows Phone 8, the closest rival to BlackBerry 10, showed its cards a bit earlier. But it doesn't seem that BlackBerry came too late. Still it was highly anticipated by media and users, and that's a good sign. BlackBerry seems confident in its comeback, and its tenth version is ready to take new high-quality apps and games into its environment. The time was good. But whether BlackBerry 10 is good enough, time and statistics will show.