Why Premium Domains Business is like blue-chips

Before anything else, ( and for the sake of the newbies) here's a little reminder
WHY acquiring a PREMIUM domain is not only profitable but important for your
businesses

Selecting a premium domain is important for two reasons:

(1) a catchy, memorable and brandable domain name helps people remember it;
( e.g Twitter.com, Google.com, or singles online dating domain I own myself re: palpitating.com)

(2) a well-thought out name will enable you to attract many people through
the search engines. Your premium domain name is, in essence, the logo of your online business.
It needs to express who you are, what you do, and what products or services you offer.

SO what is THE COST that AN END USER IS WILLING TO PAY FOR a PREMIUM DOMAIN?
It varies..... but you'd be interested to know that 'sex.com' was sold for a record $13 MILLION more than a week ago

More on this later.....