Following David Preston's hugely popular (and now deleted) Cash Cow thread, and the plethora of follow-up threads, I decided to venture into offline marketing. It looked interested (you get to talk to real people!), and I figured I knew enough to be able to make a real difference to an offline business.

Well, that was almost a year ago, and I still haven't had a cheque in my hand. In fairness, there are a lot of mitigating circumstances, not least of which being that my baby daughter...