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Internet Advertising for Startups

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Posted 23rd October 2012 at 12:38 PM by nitesh

The importance of internet advertising for any business is same as the blood has for body. Without blood, a body will be lifeless thing and without advertising, the business will be valueless collection of assets. If you are not advertising a business well then you are taking it closer to its death. This is how the advertising is important for any business. The startup companies may not be well aware of how to do the successful advertising for their site. These companies may need to make several strategies and then try each to find the best one. If you own a startup company then you will be in the testing phase as long as you do not find the best and reliable way to earn fame for your site.

How to do the best in the testing phase?
One line advice for all the startups is first test and then do the best. Before depending on any strategy, it is always to test it. So you make a strategy and test it. If it goes well according to the expectations and brings the desired unique visits then it is ok otherwise just throw this strategy and start with another one. You may need to do it several times but what about the cost. If you are working on the CPM or CPA model then what will be the result in the end. There is no guarantee that you will get solution of the problem but one thing will be guaranteed that you will too much to the advertising sites. So what is the benefit of increasing the cost when you are just in the testing phase?

Flat rate advertising model of internet advertising for startups
Some online ad publishing companies offer the flat rate advertising model to the advertisers. It means that you will pay a fixed amount in the defined period of time. This period could be 1 month, 6 month, or 1 year. This model does not count the impressions, views or the frequency of action taken on your advertisements. In this model, the ad publishing company is only interested in payment that it gets from the advertisers in the fixed time period. For the fixed amount of money, the ad publishing company gives an opportunity to the advertiser to run his or her advertisement for the fixed period of time. After paying to the ad publishing company, the advertiser will be free to test all the strategies of advertisement.

So if you have just started a company then the best decision will be to contact one or more ad publishing companies that offer the flat rate advertising opportunity to the advertisers to give you the advertisement space. This is the best way of doing the internet advertising for startups.
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