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Can you reach more customers in foreign countries by localization of your web assets?

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Posted 16th March 2010 at 07:48 AM by OneHourTranslation

About 29% of people who surf the web speak English, which without a doubt makes it the most important language on the Internet. But every organization or website owner should still ask themselves: could I reach more potential customers if I could communicate with those who speak other languages?

Website owners and marketing professionals are usually focused on English-speaking target demographics, and understandably so: this is the language in which they can most easily communicate with their clients.

There are many advantages to using foreign languages on the Internet, by one of the translation services around:
  1. An immediate exposure to new target demographics, with a consequent increase in sales volume
  2. An immediate advantage over competitors who do not translate their content.
  3. Reusing existing content for SEO purposes. For example, translating your blog to other languages does not require the creation of new content.
  4. Less competition over paid and unpaid keywords.
  5. A possible higher CTR for foreign-language keywords, leading to higher Quality Score for those words.
  6. Better chance of creating a 'buzz' around your product: many products and brands become hits with only one demographic with specific cultural characteristics. Orkut, Google's social network, can serve as an example: it became successful only in Brazil, thanks to its well localized version.
  7. Increased potential for business co-operation and for finding new partners through affiliate networks.
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