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Millions Dollars Sales Letter: The Principle Of Disqualifying And Qualifying

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Posted 23rd February 2009 at 07:46 PM by Oracle_320th

The principle of disqualifying and qualifying is a great tool to touch the emotion of your customers greatly.

It is the same principle that has been used successfully to sell millions of dollars products all over the world by Fortune 500 Companies.

The principle works like this: you disqualify anything you promote then qualify it again. For example in the beginning of sales letter you can state how you hate similar products that had been cost thousands of dollars in the past. Then you can continue with promoting your own product as a solution.

Or when you write a review you can say that the first thought you had was the product completely rubbish. You explain how you hate the product a lot, then continue promoting your own product with the explanation why you think the product is great.

This principle works like a magnet. You push and pull.

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  1. New Comment
    your this idea
    is verry help full for me
    Posted 21st April 2009 at 12:33 AM by vahidponakuzhi vahidponakuzhi is offline

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