Gain Exponential Results Through Email Marketing with Facebook
Posted 13th June 2013 at 02:10 PM by pa1968
Although some claim that social media renders email campaigns obsolete, it's not true. Email marketing and social media can coexist and work together, and combining email marketing with Facebook is a perfect example. Facebook is an easy way to interact with your customers. It makes it simple to be able to communicate with your followers to give updates, new sales coming up, and just simple fun facts to keep them engaged. And Facebook entices you to conduct business by making it easy to set up your company's page, but having a page isn't enough. In order to attract fans, you need to know the basics.
Essential Facebook Marketing Tips
• Don't be shy; invite your friends.
• Provide great content.
• Post your specials and deals.
• Respond to all comments.
• Actively engage your fans.
• Credit all posted materials appropriately.
• Take frequent opinion polls.
Harness Social Email Marketing Power
When you integrate Facebook with email marketing, you can target your top market segments in a more coordinated and personal way, and you won't need to send as much email to spam-weary recipients. When your audience knows you, it will cut down on emails going to spam and will increase your email open conversion rate. One of the challenges for email marketing campaigns is getting information to the people who actually check their email. According to a Merkle survey, 42 percent of those who use social media check their inbox at least four times each day.
Tips for Combining Email Marketing with Facebook Effectively
• Poll social media followers and email opt-in lists to determine the overlap.
• Place an opt-in box or widget on your Facebook page to entice fans to join your email list.
• Offer an incentive or small gift to new subscribers.
• Use social sharing links to lure email recipients into becoming your Facebook fans.
Meet Followers' Needs and Monitor the Results
The results of marketing studies have proven that most people who join email lists are looking for bargains, so prioritize the conversion of Facebook fans to email subscribers. You are able to post your information to Facebook as well as your email list to make sure you reach your entire ausience. Other effective social media and email marketing tactics include providing relevant content, information about new products, opportunities to support a cause or company and a healthy dose of entertainment. To get optimal results through email marketing with Facebook, be sure to monitor your click-through rates, number of followers and fans, opt-in responses, comments and traffic statistics.
Essential Facebook Marketing Tips
• Don't be shy; invite your friends.
• Provide great content.
• Post your specials and deals.
• Respond to all comments.
• Actively engage your fans.
• Credit all posted materials appropriately.
• Take frequent opinion polls.
Harness Social Email Marketing Power
When you integrate Facebook with email marketing, you can target your top market segments in a more coordinated and personal way, and you won't need to send as much email to spam-weary recipients. When your audience knows you, it will cut down on emails going to spam and will increase your email open conversion rate. One of the challenges for email marketing campaigns is getting information to the people who actually check their email. According to a Merkle survey, 42 percent of those who use social media check their inbox at least four times each day.
Tips for Combining Email Marketing with Facebook Effectively
• Poll social media followers and email opt-in lists to determine the overlap.
• Place an opt-in box or widget on your Facebook page to entice fans to join your email list.
• Offer an incentive or small gift to new subscribers.
• Use social sharing links to lure email recipients into becoming your Facebook fans.
Meet Followers' Needs and Monitor the Results
The results of marketing studies have proven that most people who join email lists are looking for bargains, so prioritize the conversion of Facebook fans to email subscribers. You are able to post your information to Facebook as well as your email list to make sure you reach your entire ausience. Other effective social media and email marketing tactics include providing relevant content, information about new products, opportunities to support a cause or company and a healthy dose of entertainment. To get optimal results through email marketing with Facebook, be sure to monitor your click-through rates, number of followers and fans, opt-in responses, comments and traffic statistics.
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