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Write Your Headlines For Search Engines

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Posted 18th September 2009 at 08:02 AM by Paul Hancox

Over on my blog I've just posted why writing headlines for search engines like Google will get you more readers.

This is particularly important if your blog is new, with few subscribers. You want the search engine to be able to find your posts, and send them traffic.

So, at least while your blog is new, I strongly recommend putting Google first.

For every blog post you write, ask yourself what 4 or 5 keywords a person might need to find the information in the post.

Write those keywords down, and then create your headline based around those keywords.

So if your post is about "how to tickle a warrior", then you'll want to make sure those keywords (and ideally that phrase) is in your headline.

How To Tickle A Warrior - The Complete Guide To Tickling A Warrior

Here I've used "tickle" AND "tickling" because I don't know specifically which word a person wanting to know more about "warrior tickling" will use.

Headlines are by no means the only way Google determines relevance, but especially when your blog is new, the closer you can match your blog post's headline with the keywords a Google searcher might use, the better.

My blog is only a few months old, and already I'm getting traffic from Google because at least some of my posts are optimized this way.

Remember, you can have the best blog post in the world, but if nobody sees it, what's the point?

So optimize your blog post headlines, and at least give it a chance in Google.

You can read more on my copywriting blog.
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