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The Potential Of Offline IM, And Why It's So Popular These Days

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Posted 26th June 2009 at 06:55 AM by Preben Frenning

People on the WF are going all crazy about offline internet marketing these days. But why is it so?

Well, there are a lot of factors. One of them being the ability to see real profits. And by that, I mean that there are quite a lot of people who actually doesn't believe that it is possible to make loads of cash online. They think you will have to reinvent facebook to make money online, which is as far from the truth as you can get it.

Another factor, is that offline business owners usually have a lot more money than single, private customers online. - So you will need way less sales to make the same amount of money, with less effort.

On top of that, we are marketers. And what do marketers do? - They get customers.

So if you aren't able to get any clients yourself, why would ANY business owner want your help to get clients themselves? You are supposed to be an expert in your field, and must thereby be able to get clients yourself as well.

Another thing as well, is that owners of classic brick-and-mortar businesses usually aren't that competent in technology. And they most likely haven't realized the potential of internet yet - Even though advertising online was 3.5 times bigger than tv commercials back in 2007-2008, as well as it had increased by over 30% from the year before.

So if you have the mindset of a seller, as well as you know what you are doing online, selling your services to offline business owners is one of the FASTEST ways to make big money.

You don't need to wait for the search engines to index your site, you don't need to wait for top rankings on a keyword, you won't even need to write a single article (That can make you a tiny lump of money anyways), you don't need to program an autoresponder series, you don't need to create a product, a salespage, or anything similar.

In fact, all you NEED to do, is get in contact with a few offline clients, and sell your services for a "fair" price (Starting at $200). And it all depends on what kind of value you are bringing to your offline clients. You better be able to justify the cost, which you most likely are.

Here's a few more tips:

1. If you want to make some quick money/easy residual income, while at the same time have a great time, follow the steps mentioned by Mark Mason on his blog. Here: Mark Masons Blog

*Extra tips here:
- If you have made a few templates first, you can hand them out to the restaurant owner when you seal the deal. Give them 1 month free trial after they've gotten the template. (E.g. To be handed out with the bill, and get more signups)
- Make a SIMPLE website, where you explain all of the benefits you get, by having a mailing list. Give spesific examples.
- Make a separate page for this, which also works as your landing page. (E.g.
- Make a few custom business cards, where you have "specialized" in restaurant marketing, leading them to your landing page. Then you can track conversions, which will most likely be pretty good.

- An autoresponder in your language
- A website
- A few business cards

2. Sign up for Shaun O'Rielly's "Get Offline Clients"
It's the best list I have ever been on, and which I ALWAYS read the emails. You can even respond to him on the list, and he answers. There are VERY few promos, and even if you ever get one, it's worth to read the great content in the promo as well :p
Here is the link: Get Offline Clients(Not aff, as there is nothing to buy:p)

I hope you enjoyed it! Please post questions as comments, or PM me if there's anything else.

Best Regards,
- Preben Frenning
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