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How To Start An Online Network And Getting Ready For Launch

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Posted 2nd September 2015 at 07:44 AM by pressairing

All things begin with an original idea. In this case, artist Jay Johnstone's idea. Ever the man with the plan, he decided to create a European online network and make it the home of Scifi and Fantasy.

Now, you might think this is not wholly original, after all we are not the only site that deals with SF and Fantasy. The originality comes in through the way we choose what news to publish, the people we contact, the ties we establish with our readers, etc.

I remember talking to Jay in September 2014 when the network was just nothing more than a concept. I said I wanted in, excited at the prospect of writing about the things I loved, perhaps even before fully realising how quickly this idea would turn into reality.

By November, I was officially asked to join the technical team as the book editor, shortly followed by the gaming editor. We had a March 27th launch deadline, and by then our job was to look for contributors from all SF and F fields. December and January were crazy busy, with us talking to the most creative people we knew, inviting them to join us for our official launch. They became our NetCons, creative and exciting people with solid opinions and ways of expressing them. In February, I was appointed as the Managing Editor and we were able to recruit a cosplay, Star Trek, Star Wars and Vampire editor as well. The first 26 days of March flew by like a whirlwind. We had a launch video to film, requiring the SFFN team as well as a few actors from Game of Thrones and The Hobbit to film their scripted lines and send them to our central editing office. We had to notify all NetCons of the launch date; test the site so it wouldn't crash; set up the social pages to go with it.

I will never forget the feeling of accomplishment the moment we went officially live, and if you ever decide to try it for yourself, you'll know what I'm talking about.

To recap, here is what you'll need:

An original idea (why should people choose you above others)
An online website (can you build it, or do you need to hire someone?)
A team of writers/editors (you need to launch with plenty of articles)
Create hype before launch (video, word of mouth, paid ads, etc)

More details go to HOME - Sci-fi and Fantasy Network
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