List of Marketing Automation Software
Posted 23rd March 2014 at 02:47 AM by Pushkar Gaikwad
I saw few such lists on the web but most of them were very outdated (made in 2012) and were listing optify and salesgenius which are not fully functional right now. So I decided to make a list for 2014 at warriorforum.
Here is the list of marketing software categorized into SMB, Mid size and Enterprise segments.
Small Business Marketing Automation Software
1. inBoundio - inBoundio is a simplified inbound marketing software using which you can do social media management, create landing pages, manage leads and send emails.
Mid Size Business Marketing Automaton Software
1. HubSpot – HubSpot started in 2006 is the leader in inbound marketing software with a huge number of followers. The yearly contact of hubspot costs $3600 and goes upwards to $20,000 per year and more depending on the usage.
2. Marketo – Targeted towards larger businesses, marketo offers marketing automation for enterprise customers and the yearly license cost minimum $10,000 per year.
3. Pardot – Just like Marketo, another marketing automation software targeted towards larger businesses and enterprises, it costs $1000 per month.
4. loopfuse – Loopfuse offers another alternative for above options but looking at its traffic and usage graph, it looks like it going downhill. It costs $3500 per year to $14,000 per year depending on the features and usage.
5. InfusionSoft -
Enterprise Marketing Software
1. IBM Unica – Unica was purchased by IBM so it is now part of IBM Enterprise Marketing Management (EMM). IBM along with Coremetrics, offers marketing solutions and services to enterprise customers.
2. Eloqua – Eloqua Corp. is a marketing automation SaaS company which develops automated marketing and demand generation software and services for business-to-business marketers. The company has been described as a pioneer and industry leader in lead generation services.
3. Aprimo – Teradata Aprimo is an enterprise integrated marketing software which provides B2C and B2B companies with marketing automation software to manage several aspects of marketing like campaign management, lead management, brand management, e-mail marketing, event management, performance management, social marketing, spend management, and workflow and project management etc.
4. Adobe Neolane – Neolane was a marketing automation software purchased by adobe and is now part of adobe marketing suite.
5. Intuit DemandForce
Some More Marketing Automation Software
1. Act-On
2. SilverPop
Here is the list of marketing software categorized into SMB, Mid size and Enterprise segments.
Small Business Marketing Automation Software
1. inBoundio - inBoundio is a simplified inbound marketing software using which you can do social media management, create landing pages, manage leads and send emails.
Mid Size Business Marketing Automaton Software
1. HubSpot – HubSpot started in 2006 is the leader in inbound marketing software with a huge number of followers. The yearly contact of hubspot costs $3600 and goes upwards to $20,000 per year and more depending on the usage.
2. Marketo – Targeted towards larger businesses, marketo offers marketing automation for enterprise customers and the yearly license cost minimum $10,000 per year.
3. Pardot – Just like Marketo, another marketing automation software targeted towards larger businesses and enterprises, it costs $1000 per month.
4. loopfuse – Loopfuse offers another alternative for above options but looking at its traffic and usage graph, it looks like it going downhill. It costs $3500 per year to $14,000 per year depending on the features and usage.
5. InfusionSoft -
Enterprise Marketing Software
1. IBM Unica – Unica was purchased by IBM so it is now part of IBM Enterprise Marketing Management (EMM). IBM along with Coremetrics, offers marketing solutions and services to enterprise customers.
2. Eloqua – Eloqua Corp. is a marketing automation SaaS company which develops automated marketing and demand generation software and services for business-to-business marketers. The company has been described as a pioneer and industry leader in lead generation services.
3. Aprimo – Teradata Aprimo is an enterprise integrated marketing software which provides B2C and B2B companies with marketing automation software to manage several aspects of marketing like campaign management, lead management, brand management, e-mail marketing, event management, performance management, social marketing, spend management, and workflow and project management etc.
4. Adobe Neolane – Neolane was a marketing automation software purchased by adobe and is now part of adobe marketing suite.
5. Intuit DemandForce
Some More Marketing Automation Software
1. Act-On
2. SilverPop
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