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Building a Unique Content Marketing Strategy: You Need to Understand Your Audience First

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Posted 17th July 2017 at 06:10 PM by quickregister

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Are you planning a content marketing strategy? Awesome! Statistics suggest that content marketing leaders get 7.8 times more traffic than entities that still don’t have a leadership position. It’s also very important to point out that content marketing is 62 percent less expensive than outbound campaigns but it brings in three times as many leads.

All of this sounds great and you’re probably eager to get started but hold up! A successful content marketing strategy needs to have a number of elements.

The most important one is intimate understanding of the audience you’re about to be addressing. If you don’t know what your audience is looking for and you simply produce generic content, chances are that you’ll see mediocre results from the campaign.
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