Deadly SEO Shortcomings and Web Marketing
Posted 6th August 2014 at 01:11 AM by r2r
Web marketing is not always easy considering there are no standard ways or right tactics and strategies to use. As a business owner, you need to know what works for you or not, including the experts in SEO you have hired, whether you have decided to buy targeted website traffic or not. As you improve SEO and try to change your fortunes on the web, you might end up with a number of mistakes anyone should avoid.
Not minding content on your website
Before the Panda algorithm changes by Google in 2012, so many microsites with a single page dominated the results pages of search engines as a result of the inbound link strength or the strength of the links that pointed to them from other websites as compared to having great onsite content. Panda update brought a very important change where websites were promoted into the top search results of Google due to quality and strong content. Today, even if you bought targeted website traffic, you might never be ranked for any keyword considered competitive in case you have a site that lacks in terms of quality content. So, how does Google know what is low quality and what is high quality content?
Absence of a strategy for offsite content
Without a link building effort in SEO, your success in web marketing activities will never materialize, something worth looking into before you buy website traffic. This is the reason why inbound links are some of the major factors in ranking algorithm at Google. Linking to sites highly authoritative ensures there are referral traffic, positive branding and exposure.
Essentially, links are like inroads into a blog or website and the more you have the more paths created for customers and clients to find your services or products. However, after the Penguin updates, link building is no longer the same and manipulated links or links that seem unnatural will bring a lot of harm to your site.
Not minding content on your website
Before the Panda algorithm changes by Google in 2012, so many microsites with a single page dominated the results pages of search engines as a result of the inbound link strength or the strength of the links that pointed to them from other websites as compared to having great onsite content. Panda update brought a very important change where websites were promoted into the top search results of Google due to quality and strong content. Today, even if you bought targeted website traffic, you might never be ranked for any keyword considered competitive in case you have a site that lacks in terms of quality content. So, how does Google know what is low quality and what is high quality content?
- Content length
- Outbound links emanating from a web page
- Use of titles or subheadings
- A page's text formatting methods such as bullet points, italics and bold
- Spelling and grammar on a page
- Social signals including their quality and quantity as they link on a page
- A page's quality and quantity of inbound links
- This means even as you plan the content strategy of a site, come up with quality content offering great value. This can be through infographics presenting information in a whole new way.
- Providing advice as per your own personal experience
- Having internal data or information unique to your site and unavailable anywhere else or impossible to gather
Absence of a strategy for offsite content
Without a link building effort in SEO, your success in web marketing activities will never materialize, something worth looking into before you buy website traffic. This is the reason why inbound links are some of the major factors in ranking algorithm at Google. Linking to sites highly authoritative ensures there are referral traffic, positive branding and exposure.
Essentially, links are like inroads into a blog or website and the more you have the more paths created for customers and clients to find your services or products. However, after the Penguin updates, link building is no longer the same and manipulated links or links that seem unnatural will bring a lot of harm to your site.
