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Neuro Marketing - The Latest Revolution In Marketing Technology

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Posted 23rd August 2011 at 03:28 AM by rapidscc

There's a new kid in town and it packs a big one Marketing wise.

This new marketing technology is all about doing market research but unlike before where surveys are the major tool, the main tool for this is an MRI machine that read the brain's reaction to the questions, images and videos flashed to the participants under laboratory conditions.

I'm talking about Neuro Marketing. The latest revolution in marketing technology. Some marketing experts claim that Neuro Marketing is the technology that brings real science in marketing.

At least the research part of it. You see it used MRI machines or Magnetic Resonance Imaging Machines in conducting market surveys.

Now talk about sci-fi!

I found about this technology after reading the book buyology - The Truth and Lies about Why We Buy. The book discussed how the author conducted a research that involved thousands of participants all over the globe along with several doctors and the MRI machines.

The main idea is to identify how people really react on advertising not by having them fill up survey sheets but by actually identifying which part of their brain responds to it.

According to the book there are certain areas of the brain that responds to pleasure and pains, and when test ads are shown to participants, their real opinion is shown by reading that part or area of the brain that reacted to what was just seen.

The benefit of this in marketing is that if we know about the things that stimulates the areas of the brain that is known to seek pleasure, then we can expect to have people open their wallets easier..That is if we can trigger that area.

The good thing is that the book shows their findings (which is a good thing for us).

If you are interested you can read more about Neuro marketing here : http://en.wikipedia.org/wiki/Neuromarketing

You may also check out the Book that started it all at : Buyology - The Truth and Lies About Why We Buy
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