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Why Launch On The Saturday Of A Long Weekend?

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Posted 12th October 2008 at 08:20 PM by ravijayagopal

I launched my newest product (DAP) last night.

So why did I decide to launch it on a Saturday
evening, right in the middle of a long weekend
(at least for most folks here in the US)?

My main motivation for this was one of Seth's
posts about launches.

"it doesn't matter much how many elephants you start with. In other words, big launches don't necessarily scale. What matters is how fertile your elephants are (number of babies per generation) and how long they live. If Darwin's elephants managed to squeeze in just one more generation, they end up with 30 million."
[Source: Seth's Blog: Elephant Math ]

There is one other reason too...

DAP is different. DAP is not an info product
where your buyers just download an ebook or
video or whatever - and then you (the seller)
never hear from them again!

DAP is a very powerful membership software that
can be installed on your site. And for a limited
time I'm offering free installation!

So, I decided to take a page from Google's
Gmail launch - and decided to go with a soft
launch.

Get a few folks to buy first, then they use
their affiliate link to promote to their list,
and those on *that* list use their affiliate
link to promote to *their* list, and so on...

That way, we don't have to go crazy
trying to do a "Guru" type, massive
"Hit Everyone On The Same Day" launch.

So, without further ado, presenting to you
the work of the last 9 months of my life...

=> http://www.Digital-Access-Pass.com

- Ravi Jayagopal
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