We’ve all been there: Our campaign is getting views when all of a sudden, traffic plummets and we switch into full-on panic mode, complete with elevated heart rates and sweaty pits.
But a drop (or even complete stop) in traffic isn’t always the end of the world, and the quicker you can figure out what caused it, the quicker you’ll be back on track.

Let’s put on our detective hats...

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Expanding your reach to other countries can seem intimidating, but new insights from a study by Rakuten LinkShare and Forrester Consulting suggest that the opportunity outweighs the risk when it comes to affiliate marketers’ international potential.

Think about it: Limiting your exposure leaves an entire market of would-be customers untapped....

There are both real and imaged threats to your online marketing success and you need to be crystal clear on what they are if you are going to move forward.





I don't know about you but when I get going on something that is significant in my life I feel like an avalanche of fear and doubt comes flooding through me. I guess that's not real unusual especially during the start...

Building an optimal keyword list is a lot like shopping for the perfect pair of jeans. You can’t expect success right off the bat, but the more you experiment with different varieties, the closer you get to finding the best fit. Maybe you’ll even give that pair of crazy, acid wash cutoffs a shot in a moment of desperation, only to look in the mirror and say, “Damn. I look hot!”...

Getting clicks is only half the battle in a successful PPC campaign. If your offer’s landing page isn’t optimized, you’re missing out on potential conversions. You’re paying for each click, so you definitely want to maximize your opportunity for ROI with a compelling (and functioning) landing page.

The good news is, you don’t have to spend a whole lot of time optimizing your landing page....