Win the Buy Box with Amazon Featured Merchant Status
Posted 23rd March 2017 at 11:32 AM by repricerexpress
It goes (or it should go) without saying that every seller on Amazon wants to be awarded a Buy Box. But getting one isn't always the easiest or most straightforward achievement. However, one of the first items you can tick off the list is earning Featured Merchant Status, and RepricerExpress will show you how to get there.
What is Featured Merchant Status?
The Wall Street Journal says that 90% of sales on Amazon go through the Buy Box. And one of the best ways to compete for a Buy Box is to become a Featured Merchant, even if customers dont know youre one. To them, you're simply more visible, more front-of-the-line. But to you, you've completed a crucial step on the path to that recognition and faster sales, but let's break things down a bit more and explore what the other steps consist of.
1. Pro Merchant Status: Before you can become a Featured Merchant, you have to be a Pro Merchant. That requires you to sign up for a Pro Merchant account on Amazon with the expectation that you'll sell a minimum of 40 products each month. You also pay a monthly account fee, as well as a commission fee and closing fee to Amazon. As part of your Pro Merchant account, Amazon gives you more tools to help you succeed than you start with on a basic account. Note: sellers who sell books, videos, music and DVDs aren't allowed to gain Featured Merchant status.
2. Sustained Success: The first 30 days of being a Pro Merchant are the most crucial ones. This is when Amazon expects you to hit certain targets on metrics like excellent customer ratings, competitive pricing, low order defect rate, and more. Amazon won't give you specific numbers to hit, but your goal is to try and do your utmost best and prove to them you deserve a bump up to the next level. You're not only competing against yourself, but other sellers as well, so perfection should always be your goal.
3. FBA: If you're not already using FBA, sign up right away. Not only does Amazon heavily favour sellers who use FBA (they like buyers to use Prime as much as possible), but it's also just much easier to have Amazon fulfil your orders instead of doing it yourself. Using FBA isn't a necessity to being a Featured Merchant and/or winning a Buy Box, but it sure makes it a heck of a lot easier.
4. Pricing: This is part of the second point of maintaining good account health, but is important enough to warrant its own point. If you're not pricing competitively, you're going to have a harder time garnering sales. And if you're sluggish on the sales front, then you're not going to have a good
Read the full article on RepricerExpress
What is Featured Merchant Status?
The Wall Street Journal says that 90% of sales on Amazon go through the Buy Box. And one of the best ways to compete for a Buy Box is to become a Featured Merchant, even if customers dont know youre one. To them, you're simply more visible, more front-of-the-line. But to you, you've completed a crucial step on the path to that recognition and faster sales, but let's break things down a bit more and explore what the other steps consist of.
1. Pro Merchant Status: Before you can become a Featured Merchant, you have to be a Pro Merchant. That requires you to sign up for a Pro Merchant account on Amazon with the expectation that you'll sell a minimum of 40 products each month. You also pay a monthly account fee, as well as a commission fee and closing fee to Amazon. As part of your Pro Merchant account, Amazon gives you more tools to help you succeed than you start with on a basic account. Note: sellers who sell books, videos, music and DVDs aren't allowed to gain Featured Merchant status.
2. Sustained Success: The first 30 days of being a Pro Merchant are the most crucial ones. This is when Amazon expects you to hit certain targets on metrics like excellent customer ratings, competitive pricing, low order defect rate, and more. Amazon won't give you specific numbers to hit, but your goal is to try and do your utmost best and prove to them you deserve a bump up to the next level. You're not only competing against yourself, but other sellers as well, so perfection should always be your goal.
3. FBA: If you're not already using FBA, sign up right away. Not only does Amazon heavily favour sellers who use FBA (they like buyers to use Prime as much as possible), but it's also just much easier to have Amazon fulfil your orders instead of doing it yourself. Using FBA isn't a necessity to being a Featured Merchant and/or winning a Buy Box, but it sure makes it a heck of a lot easier.
4. Pricing: This is part of the second point of maintaining good account health, but is important enough to warrant its own point. If you're not pricing competitively, you're going to have a harder time garnering sales. And if you're sluggish on the sales front, then you're not going to have a good
Read the full article on RepricerExpress
