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How to Respond to a 1-Star Product Review on Amazon

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Posted 19th April 2017 at 09:55 AM by repricerexpress

Ugh, the dreaded 1-star review you get for a product on Amazon. No matter what lengths you’ve gone to, that 1-star can feel like a kick in the seat. If you’ve ever suffered such ignominy, then FeedbackExpress is here to help and we’re going to show you the steps you need to take.

Step 1: Find Out About It as Soon as You Can
The earlier you learn about a 1-star review, the sooner you can act on it — for many reasons. One, the longer that 1-star product review is up on your page, the higher the chances of other buyers seeing it and possibly getting scared off. Two, the sooner you find out about it, the less chance you have of missing it (which can easily happen if you sell tonnes of things). And three, the less time it’s been up there translates to more time for you to act on it — and hopefully get it removed or changed.

Step Two: Do Your Best to Contact the Buyer
While it’s not always possible to get in touch with the buyer, you have to try. Sometimes buyers leave scant information on the review, like not including their whole name. But if they use their first name, or (even better) their first AND last name, then you’ve got a do-able shot of emailing them. If you’re having trouble, then cross-reference the date of their review with when it was possibly ordered, and see if you can narrow things down using their name.

Read the full article on the FeedbackExpress blog
Posted in Ecommerce
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